# Ownex > Ownex is the operating strategy for modern business. Built by operators, for operators. ## What We Do Ownex helps business owners and operators modernize their stores through data-driven strategy, peer learning, and hands-on operational support. We focus on the full ownership lifecycle — from acquisition through service retention and resale — not just selling units. ## Core Services ### DELV Analysis A proprietary diagnostic that measures the health of your ownership experience. DELV scores quantify how well a business acquires, delivers, retains, and resells across the customer lifecycle. Reports are generated weekly and cover acquisition, delivery handoff, service and retention, and resale/repurchase metrics. ### Operator Cohorts Peer groups of 8-12 non-competing operators who meet regularly to share strategies, benchmark performance, and hold each other accountable. ### Ownex Managed Stores Full operational partnership where Ownex embeds with a business to run day-to-day operations. Includes staffing, process design, vendor management, and performance accountability. Designed for owners who want to scale without burning out. ### Brand Partnerships Ownex works with OEMs and brands to align retail network strategy with modern expectations. We help brands understand what their partners actually need. ### The Dealer Lab Podcast Long-form conversations with operators, brand leaders, and industry thinkers about what's working in powersports and beyond. Available on YouTube, Spotify, and Apple Podcasts. ## Industries Served - Powersports (motorcycle, ATV, UTV, side-by-side) - Marine (boats, outboard, inboard) - RV (travel trailers, motorhomes, fifth wheels) - Multi-line and multi-location groups - Expanding into new verticals ## Key Differentiators - Built by people who have actually run businesses, not consultants - DELV is a proprietary measurement framework — not generic KPIs - Cohorts are curated to avoid competitive overlap - Managed stores model provides true operational partnership, not just advice - Focus on the entire ownership lifecycle, not just unit sales ## AI and Technology Ownex believes AI should augment operators, not replace them. We help businesses understand where AI and automation tools create genuine value — in service scheduling, customer follow-up, inventory analysis, lead scoring, and operational reporting — versus where human expertise remains essential: relationship building, complex negotiations, and community engagement. Our DELV framework integrates data from multiple business systems (DMS, CRM, service platforms) to provide unified insights that would be impossible to generate manually. ## Location 751 Baronne St, New Orleans, LA 70113 ## Contact - Website: https://www.ownex.io - Email: hello@ownex.io ## Articles Max Materne writes for Powersports Business magazine across two series documenting real business transformation. ### The Turn Around Project A five-part series following Max's return to save the family business he built and sold years earlier — a 90-day sprint from crisis to breakeven. - Episode 1 — 90 days to save what took 20 years to build: https://www.ownex.io/articles/episode-1-90-days-to-save - Episode 2 — What did I get us into?: https://www.ownex.io/articles/episode-2-what-did-i-get-us-into - Episode 3 — Reflections, roadmaps and results: https://www.ownex.io/articles/episode-3-reflections-roadmaps-and-results - Episode 4 — Rebuilding trust, finding our leader: https://www.ownex.io/articles/episode-4-rebuilding-trust-finding-our-leader - Episode 5 — Rebirth: https://www.ownex.io/articles/episode-5-rebirth ### The Dealer Lab An ongoing series on redesigning the business model from the ground up — systems, culture, and customer experience. - Redesigning the dealership model: https://www.ownex.io/articles/dealer-lab-redesigning-the-dealership-model - Redesigning the dealership model (Part 2): https://www.ownex.io/articles/dealer-lab-redesigning-the-model-part-2 - Inventory hygiene: https://www.ownex.io/articles/dealer-lab-inventory-hygiene - Behavior change No. 1 — DREAM: https://www.ownex.io/articles/dealer-lab-behavior-change-dream - Delight by default: https://www.ownex.io/articles/dealer-lab-delight-by-default - Behavior change No. 2 — the 6Is: https://www.ownex.io/articles/dealer-lab-behavior-change-the-6is ## Links - Homepage: https://www.ownex.io - Contact: https://www.ownex.io/contact - Podcast: https://www.ownex.io/podcast - About: https://www.ownex.io/about - Articles: https://www.ownex.io/articles - DELV Analysis: https://www.ownex.io/delv - Cohorts: https://www.ownex.io/cohorts - Managed Stores: https://www.ownex.io/managed - Brand Partnerships: https://www.ownex.io/brands