Adapting Faster Than Light-speed

In the powersports industry, change isn’t coming “someday”—it’s happening right now. And with the right tools, we’re no longer waiting months (or years) to test a new process or roll out a better way of doing business.

I recently sat down with Denise Powell from ROAR AI Solutions to talk about what this means for dealerships today—how Ownex is creating, refining, and deploying new processes and programs in near real time. We’re talking about testing an idea in the morning, measuring results by the afternoon, and iterating by the next day.

That speed doesn’t just help dealers “keep up” with industry shifts—it puts them in the driver’s seat to define what the future of a dealership looks like.

The conversation dug into mindset, adaptability, and why moving faster than Light-speed (yes, the software) is now a competitive advantage.