The next era of dealerships starts here.
Ownex is a movement — built by operators, for operators. Whether you run one store or a national brand, we have a pathway to transform how you do business.
Six pathways into the Ownex movement.
Every operator enters differently. Start free on the platform. Go deeper through analysis, cohorts, managed operations, or OEM partnership. Each layer builds on the last.
The Ownex Platform
Log in or create a free account to access Deal Builder, operational dashboards, and the tools we're building for the future of dealership operations.
Open platform →DELV Analysis
We study your operations through our Dealership Enthusiast Lifecycle Value analysis — a deep diagnostic that reveals exactly where your opportunities and gaps live.
Learn more →Dealership Cohorts
Evolve together through structured programming, guided learning, and guided transformation — with operators running stores like yours.
Learn more →Ownex Managed Stores
Join our managed group of stores operating under the Ownex model. We bring the strategy, systems, and people — you bring the store.
Learn more →Brand Partnerships
We work with OEMs and major brands to bring the ownership model to their entire dealer network — modernizing from the top down.
Learn more →The Dealer Lab Podcast
Follow along with real dealership experiments. Unfiltered conversations about what's working, what's broken, and what the future looks like.
Listen →Explore a real DELV report.
DELV — Dealership Enthusiast Lifecycle Value — is how we measure the health of your ownership experience. Interact with a real report below. This is what your store looks like to us, week one.
Interactive DELV report opens in this window
Dealership Cohorts.
Join a group of operators who meet consistently to hold managers accountable and receive daily performance reports tied to their goals. Cohorts give you something most dealers never get — a peer group working the same problems at the same time, with real numbers driving every conversation.
No classroom. No theory. Every session is tied to something you'll implement in your store that week, with daily reporting and the Ownex platform keeping everyone accountable between meetings.
Structured roadmaps
A 90-day plan tailored to your store's DELV score. Milestones, not modules.
Peer accountability
Weekly live sessions with operators running stores your size. No lurking.
Expert moderation
Every cohort is led by a current Ownex operator. They run the same stores you do.
Platform access
Every cohort member operates on platform.ownex.io from day one. Included.
Ownex Managed Stores.
Some operators want the full Ownex model running their store — without handing over the keys. We bring the strategy, systems, and people. You keep ownership and upside.
This is the deepest engagement we offer. It's not for every dealer, and it's not for every store. If the fit is right, it's the fastest path from "we're losing ground" to "we're setting the pace."
Operational leadership
Operator-backed management powered by the Ownex system. Real strategy, real accountability — not just advice.
Full systems
Every Ownex tool, workflow, and playbook implemented in 60 days.
Culture-first
We start with the people. Technology follows the team, never the other way around.
Proven results
Every managed store publishes quarterly metrics. We're accountable to the number.
Brand Partnerships.
OEMs and national brands want a modern dealer network — but their dealers have thirty-year-old systems and no shared language for change. Ownex is that language, deployed at network scale.
We run DELV across your entire network. We build programs for your priorities. And we work directly with your dealers — because that's the only way change actually happens.
Network-wide DELV
Benchmark every dealer against themselves and against the network. Compare apples to apples for the first time.
Custom programs
Service modernization. F&I training. Customer-first selling. Built for your brand's specifics.
Dealer development
We work directly with your dealers. Your field reps get a partner, not another vendor.
Measurable impact
Quarterly dashboards, dealer-by-dealer. No glossy PDFs — raw numbers, signed off by the stores.
Your dealership's operating system is here.
Log in to access Deal Builder, operational dashboards, and the tools we're building for the future of dealership operations. Free to create an account — start operating differently this week.
- Deal Builder. Multi-SKU deals — unit, trailer, accessories, F&I — one contract, one signature.
- Operational dashboards. Live RO counts, callbacks, grosses, RECT — numbers your team actually uses, not a vendor's roll-up.
- Free to create an account. No sales call required. See the platform for yourself before we ever talk.
The Dealer Lab Podcast.
Real dealership experiments. Unfiltered conversations about what's working, what's broken, and what the future of the dealership looks like.
Where you've seen Ownex.
We don't just talk about change — we present it on the biggest stages in the industry and back it up in the press.
AIMExpo
Presenting the DELV framework and agentic dealership systems to the powersports industry's largest trade event.
Accelerate Conference
Keynote on lifecycle management and the future of dealership operations in a post-digital retail landscape.
MRAA
Partnering with the Marine Retailers Association of the Americas to bring modern operating strategies to marine dealers.
Powersports Business
Featured in multiple articles on dealership modernization, customer lifecycle value, and the operator-first movement.
DealerNews Podcast
Guest appearances discussing why the industry needs to rethink retention and how DELV changes the conversation.
NVIDIA Partnership
Building the industry's first fully agentic operating systems for dealerships — powered by NVIDIA's AI infrastructure.
The team behind Ownex.
Max Materne
Lifelong dealership operator turned industry reformer. 20+ years of hands-on experience running and transforming dealerships.
max@ownex.io
Danny French
Operations specialist who ensures the Ownex model works at scale — from one-store pilots to multi-state rollouts.
danny@ownex.io
Justin Watson
Drives dealer partnerships and growth across the Ownex network. Every new dealership starts with a conversation with Justin.
Mark Jacobs
Architects the systems that allow Ownex to scale — both internally and across every dealership in the network.
Marc McAllister
Manages brand and vendor partnerships — building the commercial fabric that powers modern dealership operations.
Rob Locke
Leads the technology vision behind Ownex. Builds the platform your team operates on every day.
Contact us.
Tell us about your store. One of our operators — not a sales rep — will be in touch within one business day. Or start free on the platform right now.
