Our Story
Join us in elevating the Ownership Experience.
A movement to secure the future of your business.
Ownex was born from a simple but powerful realization — retaining customers isn't just valuable for businesses; it's essential for long-term survival.
Through DELV Analysis and Lifecycle Management Coaching, we help businesses create experiences that not only retain customers but transform them into lifelong brand advocates.
We're operators first. Everything we teach, we've done — in our own stores, under real pressure, with real stakes. That's what makes Ownex different from every other consulting firm in the industry.
Operator-Built
Not consultants. Not theorists. Operators who've been in the trenches and built something that works.
Customer-Centric
Every decision, every system, every process starts with one question: does this make the ownership experience better?
Long-Term Thinking
We don't optimize for this quarter. We build systems that compound value over years and decades.
Leadership
The team behind Ownex
Max Materne
CEO | Co-founder
Lifelong operator turned industry reformer. Max built Ownex from 20+ years of hands-on experience running and transforming businesses.
Danny French
COO | Co-founder
Operations specialist who ensures the Ownex model works at scale. Danny turns strategy into executable systems that teams can actually run.
Justin Watson
Business Development
Drives partnerships and growth. Justin connects businesses with the Ownex ecosystem and guides their onboarding journey.
Mark Jacobs
Chief Scaling Officer
Architects the systems that allow Ownex to scale. Mark ensures the operating model works across diverse markets and store sizes.
Marc McAllister
Vendor Relations
Manages brand and vendor partnerships. Marc builds the relationships that connect businesses with the right tools and resources.
Rob Locke
Chief Technical Officer
Leads the technology vision behind Ownex. Rob builds the platforms and tools that power DELV analysis and business intelligence.
