Episode 5 — Rebirth
The challenge was to save this store from bleeding out and get it to break even in 90 days. Most people told me it was impossible. But we pulled it off in 60.
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Articles
Published in Powersports Business — raw, real stories from turning around a dealership and building the model of the future.
The Turn Around Project
Episode 4 — Rebuilding trust, finding our leader
Starting off August was tough. July's numbers were bad, and August is always slower. We needed momentum — fast. And somehow, we caught a little air.
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Episode 3 — Reflections, roadmaps and results
I walked into day two with one big question weighing on me: How would I cover the service desk now that my only service adviser had given notice?
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Episode 2 — What did I get us into?
July 1 marked day one of a 90-day sprint to revive the powersports dealership I once built — and sold — more than six years ago. But the groundwork started weeks earlier.
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Episode 1 — 90 days to save what took 20 years to build
Years ago, my family and I built this place from the ground up. We didn't inherit a legacy; we laid every tile, created every system, hired and trained every team member. Now it's in danger — and I'm going back in.
Read article →The Dealer Lab
Delight by default
The experience most customers have at a dealership isn't an accident. It's the predictable output of a system designed backward.
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Behavior change No. 1 — DREAM
People don't resist change because they're stubborn. They resist it because they don't understand it, don't believe in it, or don't see themselves inside of it.
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Inventory hygiene
Every dealership has that bike. The one that came in with all the right intentions. Good color. Right model. A confident forecast. Everyone was sure it would move quickly. And then it didn't.
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Redesigning the dealership model (Part 2)
The software dictates the process, and the process dictates the experience. What if we started by designing the ideal customer experience, then reverse-engineered everything else?
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Redesigning the dealership model
When I walked back into my old dealership, the mission was simple — save it. But from the beginning, I knew that simply balancing the books wouldn't be enough.
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